Wednesday, 18 March 2015

TED Talk - Margaret Gold Stewart - "How YouTube thinks about copyright"

I decided to watch this TED Talk as I'm a regular user of YouTube and was fascinated to get a deeper insight into the topic of intellectual property and YouTube. Martha Gould Stewart delivers a compelling speech into this matter.

She gives an example of material that was copyrighted, the song 'Forever' by Chris Brown. When released, this song was a huge hit. One fan recorded it on her phone off the TV and uploaded it onto YouTube. However Sony Music had registered this video in their ID Content system and so gave Sony the choice of what they wanted to do next.

Most right owners, instead of blocking, will allow the copy to be published as they may benefit through the exposure, advertising and linked sales. Chris Brown's song 'Forever' received exposure 18 months after it had its day in the limelight. This was through a wedding video. The video went on to receive 40 million views. Sony allowed the upload and the song went back into the charts at number 4.

So it's important to register your videos to the ID Content system but also think carefully about policies you attach to that content as you may miss out on new audiences and new revenue streams.


Friday, 6 March 2015

Google Maps

<iframe src="https://www.google.com/maps/d/embed?mid=zC5lZSbmqvmE.k8KU3uS1TyYU" width="640" height="480"></iframe>

Above shows the the link to view my Google maps creation.
After following a number of steps, I feel comfortable working with Google maps now.

I imported data from two separate excel sheets. Next I chose columns to differentiate between the two Placemarks and changed the style (icon and colour) of the two different place marks so the difference could be easily identified.

This exercise was very useful to my understanding of the module as I have never created a map in google maps. Despite having used google maps to search places and the distance from one place to another, creating a map had never crossed my mind.

This elab tutorial really benefited me in relation to designing the app for the group assignment. It was an essential tool to use in our 'ATM Locator App' as we needed to create a google map outlining the different ATM's in the area. I had to style the Placemarks which I was familiar with and then colour coded them to identify which bank branch they were.