This reading provided me with an insight to understanding the implications of social media on our daily lives. It also provides an insight in how businesses these days are becoming more aware of social media and using this as a platform to increase sales, cut marketing costs and engage with their consumers directly.
"Socialnomics explores the impact social media is having on the way companies are developing and marketing products that reaches consumers directly and eliminates middleman waste". (Qualman 2012)
"Socialnomics explores the impact social media is having on the way companies are developing and marketing products that reaches consumers directly and eliminates middleman waste". (Qualman 2012)
Erik Qualman conducted meetings with 75 Fortune companies, 50 colleges and universities and over 100 small businesses and non - profit organisations to understand further the power behind social media in business. I learnt the key to social media success is doing rather than deliberating.
Qualman states that due to online word of mouth, traditional marketing methods are becoming obsolete. This can aid companies who have a poor offline word of mouth and can strengthen companies even more who already have a strong online presence.
The advantage of social media is that word of mouth can lead to world of mouth in the sense that your message can go global. Barrack Obama even used social media tools to promote his presidency campaign.
In the last chapter, it focuses on putting PPC agencies out of business through a socialnomic model where search engines get paid for sales, not clicks, by advertisers.
The advantage of social media is that word of mouth can lead to world of mouth in the sense that your message can go global. Barrack Obama even used social media tools to promote his presidency campaign.
In the last chapter, it focuses on putting PPC agencies out of business through a socialnomic model where search engines get paid for sales, not clicks, by advertisers.
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